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Yacht Intel

How the cruise business makes money

  • $72.5bn industry, 37.2M passengers, growing 8% a year for forty years.

  • Cabins average $418 a night, against $186 for a Marriott room.

  • Passengers spend another $178 a night onboard — bars, excursions, spa.

  • Running the ships eats just over half of revenue; 44% is left before shore costs.

  • Onshore costs — marketing and head office — take 13% of revenue.

What the most expensive cruises charge

  • The four hotel brands at sea — Aman, Orient Express, Four Seasons, Ritz-Carlton — charge $4,000 to $12,000 a night. These are published fares.

  • Only Aman and Orient Express top $10,000, and both have about 50 suites.

  • Ritz-Carlton has ~226 suites and charges $4,000–5,000, at the bottom of that band.

  • Fewer suites, higher rate. That is the pattern.

  • A suite under 500 SF earns about $6 per square foot a night; one over 2,000 SF earns $4.34.

  • Even these ships stay far below private yachts, where the median charter is ~$21,000 per cabin per night.

What the ships cost to build

  • Cost is measured per gross tonne — enclosed volume, not weight. Suite area explains about 85% of ship size.

  • Bigger ships are cheaper per tonne: about 14% cheaper each time size doubles.

  • So the small exclusive ships are the expensive ones.

  • Ritz-Carlton $8,600/ton. Four Seasons $12,900. Orient Express $16,300. Aman $30,400.

  • Per suite: Ritz-Carlton ~$2m, Four Seasons ~$4.6m, Orient Express $8.0m, Aman $14.9m.

  • Only four yards have built a hotel-branded ship. The two large ones are state-owned and booked past 2030.

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